"Teaching trailers' on FDA resource says that whilst a film should clearly show a genre to help the audience make a decision on whether or not they want to watch it and like it, but that the marketing campaign and trailers shouldn't give away the film for the audience so when they watch the movie it should feel like they haven't seen or know what it's all about. This is called as the unique selling point (USP).
Given 3 trailers, I identified what was the USP in each:
LION KING
in the trailer there are only animals but they can speak and the animation is very realistic
LATE NIGHT
Strong female roles, well known actors- Emma Thompson and Mindy Kaling
Spies in Disguise Animation is very clear. very known actors like Will Smith and Tom Holland, action 
Completed.
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