PLANNING: Treatment

For our film we considered a coming-of-age comedy featuring a teenage girl finding her way in life through hardships of friendship and love. Set in a secondary school in surrey, the film follows our protagonist Lara's journey of self discovery.  Lara– a shy, awkward teenage girl discovers the hard way that there’s more to life than popular boys and superficiality. After undergoing a makeover by popular girl Becca, Lara receives attention like she has never received before. The odd-looking outsider transforms from an ‘ugly duckling into a beautiful swan’ with the assistance of her ‘friend’ who later becomes jealous and resentful of the ‘new beautiful and cool Lara’ that she has created as her minion. Audiences ask here ‘is this the real her?’, relaying the idea that people do not need to change in order to fit into societal norms. Lara in turns learns that these people are not her real friends – only on the surface. After losing who she once was, Lara eventually learns the meaning of true friendship and true self-worth and self-identity through discovering her own image and voice. Our film portray the important theme of of growing up and moving from one part of your life to the next that every audience can relate to. 

PLANNING: Target audience & Similar films

Kezia Williams, of Entertainment One UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a 'comp list' of comparable films that their target audience would enjoy. 

She highlights the importance of knowing your target audience. She asks questions like "what drives them to the cinema" and "what interests do they have". She also says distributors will compare data of films that are similar in their genre, selling points and story. The target audience and budget is formulated from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find the gender gap, and which cinemas the target audience usually frequent.

 'KEZIA WILLIAMS: Really important to understand who your audience is and what motivates them and what’s going to interest them and drive them to go to the cinema. So you start, often, by examining similar films that have been released in the past– comparable films is a way in which we refer to them in the industry– and create a set that we can then look back at data so we can look at lots of different data and do research, really, on those comparable films to identify who the audience was on those films. So it might be that we look at demographic data and think about, did it skew more male or more female? What’s the age group that it appeals to?

0:46Skip to 0 minutes and 46 secondsDoes it have multiple different audiences that that can appeal to? And there’s lots and lots of cinema-going trends that you can dig into from that comparable set. We’ll also look at box office data to understand regionality, to look at the cinema-going skew– so did more people go to a certain cinema chain to see these comparable films? Right down to which cinemas performed. So it might be that there’s a cinema in London that had a fantastic box office share, and that’s an important aspect for us to consider. And then once you really understand who the audience on those comparable films were, you can start to talk about the differences and similarities between those films and the film that you’re working on.'

Here is our 'comp' list:

Our Target Audience. by Fia Brown

PLANNING: Advanced Production

 PLANNING: TASKS (this is the title of the post) Copy / paste the list below (and edit it!).

1. The name of our film: 
2. The name of our Production Company and our co-production companies: TFL Productions and star studios 
3. The name of the director that will appear in our trailers: Malcolm Duffy
4. The name of the 2-3 main actors that will appear in our trailers: becca, jake, Lara  
5. (Optional)  "From the director of..." 
6. The names of the film festivals where our film will be screened (more festival names here): Puglia festival of love, Venice film festival, London film festival 
7. Pull quotes from reviews etc; wording: The Times, 'witty, brilliant and down-right jolly'  'beautiful coming of age story'
8. Our location recce - take photos and collate in an attractive way + written explanation
9. Our target audience: teenage girls 
10. Social groups and issues in our film... students, young people, romantic high school relationships, coming of age, finding your true self
11. Our props list - photos + stereotypes + clothing
12. Our social media - write down decisions about who is taking responsibility for which platforms: Instagram - Fifi, Twitter- Lulah, Facebook- Lauz  
13. Our music - we researched (this type of music) as the background track... and narrowed down our choice to include... 
14. Our call sheets are being written by ... Laura
15. Make your storyboard - include.... 

• how you plan to frame shots - identify establishing shot, wide shots, two- shots, three-shots, CUs, ECUs,
• words of any other inter titles
• release date - decide on wording: 1/07/22

Plan: 

first clip 

Girl walking through hallway or coming down the stairs - odd looking, at school, v busy

Camera work- tracking shot, moving with the character, in front; moving backwards

second clip 

cuts to close up of a hot boy (Jake)

third clip: 

cuts back to the girl being pushed over/ against the side  

fourth girl: quick conversation of girl and friend saying why do none of my friends like me 

fifth clip : close up of popular girl and boy together 

sixth clip:  friend says lets do makeover  

seventh clip: shots of makeover 

eighth clip:  body shot of lara looking cool and popular 

ninth clip: cut back to friend saying i think you should try and get fit 

tenth clip: lara running at gym falls off running machine 

eleventh clip: boy seeing lara looking hot

twelf clip: becca getting jelly and mad at lara 

thirteen clip: lara playing sport really well 

fourteenth clip: lara becomes cool popular 

'But is this the real her?'

locations: science block

                 fia's house

                 Tallulah's house